MARKET INFORMATION

    Café market 2018

    According to the Coffee-Cocoa Association, (VICOFA), the production of coffee in the 2017-2018 in Vietnam was estimated to reach 1.55 million tons, rising 100,000 tons compared to the 2016-2017

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    Retail revenue of the first 8 months 2018

    According to the General Statistics Office, over 370 trillion VND, retail sales of commodities reached 277.2 trillion VND, up 1% over the previous month and increased 12.9% over the same period last year.

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    MARKET RESEARCH

    Consumer Research

    Consumer Research

    MIAD provides a broad range of Customer Research designed to deliver customer insights to improve your customer experience, business performance and profitability.

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    SME-SMB-B2B Research

    SME-SMB-B2B Research

    The B2B research is meant for companies that provide products/services to other companies and need an evaluation from the part of the users or the potential users. B2B markets are very different from those in B2C; hence Market Research in B2B and Business Markets requires a different approach. 

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    Desk Research

    Desk Research

    Desk research is an important part of the market research process.

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    Mystery Shopper

    Mystery Shopper

    MIAD offers a range of Mystery Shopper services and mystery shopping tailored solutions to fit specific requirements.

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    TREND

    To change your customer habits...

    Jordan Cohen, Vice President at Weight Watchers International, recently conducted some interesting experiments in his company. In order to encourage healthy eating,

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    Shopping Online

    In recent years, the online shopping was no longer strange to Vietnamese consumers, especially the young people.

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    Conquering Consumers in the Connected World

    Increased connectivity and online platforms have created challenges for brands because consumers expect consistency in the experience and message across all of the touch points they interact with on social media.

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    About Us

      MIAD is independent research and business consulting company operating through Vietnam since 2010.   We offer both qualitative and quantitative market research services and specialize in smart, cost effective market research solutions that create actionable insights our clients can use.   MIAD has been supporting many companies to develop and build leading brands and services in Vietnam.